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The Beauty Letter
Beauty, honestly · for women over 50

I Tested the Rosalune Signature Lipstick So You Don't Have To

Made for women over 50 who gave up on lipstick. Here are the five things nobody told me.

★★★★★Rated 4.8/5 by 2,300+ women
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Before and after: bare lips, then Rosalune after 60 seconds
Left: my lips with nothing on. Right: sixty seconds after one coat of Rosalune. Same light, same morning.
Reason 1

I had no idea a clear lipstick could become MY perfect shade

The bullet is completely clear when you open it, with little flakes of gold floating inside. I thought it was a novelty. Then I put it on and watched it turn into a soft natural pink over about a minute — a pink that looked like it was made for me. Because it was. It reacts to the warmth and moisture of your own lips, so every woman gets a slightly different colour.

I have spent forty years holding reds and nudes up to my face in a chemist and guessing. This was the first time the guessing was done for me.

Applying Rosalune at a bathroom mirror
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Reason 2

Nobody told me my lips would feel softer at the end of the day

I have very dry lips. Always have. After 50 it got worse. Every lipstick I tried made it worse — cracked by noon, peeling by dinner, a ring of colour sitting in the lines around my mouth. Rosalune is a balm first. It has hyaluronic acid and jojoba in the base, and my lips were softer at 6 pm than they were when I put it on. I am not exaggerating when I say I got a bit emotional about it.

Lipstick dries your lips because pigment and wax pull moisture out. Rosalune has no heavy pigment. The colour comes from your own lips, so there is nothing to dry them.
At dinner, hours after applying
Reason 3

Nobody warned me about the compliments

My husband stopped mid-sentence at dinner to tell me my lips looked incredible. He has not said anything about my lips in thirty years. Then a woman at the pharmacy asked what I was wearing. My daughter-in-law, who does not compliment anything, asked for the link. Not one person asked "what colour is that", because it doesn't look like a colour. It looks like my lips on a good day.

A couple at a restaurant table
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Reason 4

Who knew I could stop reapplying five times a day?

I used to carry lipstick in my bag, my car and my bathroom drawer. I checked the mirror after every sip of coffee. With this one I put it on in the morning and forgot about it until bed. Coffee, lunch, dinner — still there. Because the colour develops inside the lip instead of sitting on top, it fades evenly instead of wearing off in patches, and it doesn't bleed into the fine lines. I don't even carry it any more.

Lips after a full day of wear
Reason 5

Why didn't anyone tell me I could buy one and get one free?

I bought mine at full price. Two weeks later they started running buy-one-get-one-free. If you're reading this now, don't be me. Get two while the offer is live — one for you, one for your sister, your daughter, your friend who still thinks lipstick is only for other women. It comes with a 90-day money-back guarantee, so the only risk is that you'll want a third.

Two Rosalune tubes

Rosalune Signature Lipstick

  • Clear in the tube, your own shade on your lips
  • Balm base with hyaluronic acid — hydrates all day
  • No bleeding into lip lines, no reapplying after coffee
  • Vegan, clean formula, real gold leaf
  • 90-day money-back guarantee, free US shipping
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Loved by 41,000+ women

★★★★★
★★★★★

“Really happy with this. The colour is gorgeous on me — a soft pink I could never find in a tube — and my lips feel moisturised all day. Ordering more.”

Jennifer I.
★★★★★

“I'm obsessed with how it changes to suit my natural lip tone. No sticky feeling, and it keeps my lips soft without reapplying.”

Sylvia R.
★★★★★

“I was so surprised. My lips look smoother and healthier, no heavy or dry feeling, and it feels like a balm rather than a lipstick.”

Sandra Y.
★★★★★

“I haven't worn lipstick in four decades. Too sticky, wore off in an hour. This glides on like a balm, doesn't transfer, and the shade it gave me is a pinkish rose I actually like.”

Oanne P.
★★★★★

“Lovely and natural. My lips feel hydrated and look healthier the moment I put it on.”

Sarah P.
★★★★★

“Light and comfortable. Glossy, smooth and naturally tinted, nothing overdone. It hydrates like a balm with a soft healthy shine.”

Melanie A.
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Rosalune products are cosmetics and are not intended to diagnose, treat, cure or prevent any disease. Individual results vary. Some illustrative images on this page have been created or enhanced digitally. Questions: support@tryrosalune.com